It seems we can never get enough of the fabulous Alexa Chung…After the super successful campaigns for Madewell and Vero Moda, the 28-years-old British stunner appears as the new face of Superga’s latest, UK Spring/Summer 2012 Ad Campaign. She not only models for the famous Italian footwear label, but she had an opportunity to put her styling skills to the test as the campaign’s creative director.
“We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well,” is what Simon Bamber, chief executive officer of GLindverst (the company that owns the rights for Superga in the UK) said for the collaboration with the gorgeous supermodel, TV presenter and a fashion muse.
The ‘Go Create’ titled campaign is lensed in Miami by the brilliant Guy Aroch.
Alexa Chung for Superga Spring/Summer 2012 Ad Campaign: