Alexa Chung for Vero Moda Spring/Summer 2012

Vero Moda has released its latest Spring/Summer 2012 Ad Campaign and it features the stunning British model and TV presenter, Alexa Chung, who once again, proves to be a perfect embodiment of the label’s vintage charm… Lensed on the streets of Williamsburg, Brooklyn, the 28-years-old beauty goes playfully elegant and utterly chic donning the label’s beyond gorgeous offerings for the upcoming season. Alexa wears gorgeous knits, pleated skirts, girly mini dresses, adorable ankle pants and the model’s signature Peter Pan collars, complemented by truly lust worthy, boyish brogues.

When asked why they chose Alexa as a face of the campaign, Vero Moda’s International PR and Image Responsible Katja Hundrup would say:
“We chose Alexa Chung to make a statement for VERO MODA. She is an extremely fashion conscious woman and will surely provide extra focus on VERO MODA’s trend styles”, adding that she is a “fashion loving, independent young woman, who is not content being fashion-cast as only one type but will effortlessly move between looks, trends and occasions, always keen to explore the directions fashion might take her.”

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012

Alexa Chung for Vero Moda Spring/Summer 2012