Lana Del Ray for H&M Fall 2012 Ad Campaign

The famous Swedish brand H&M definitely knows how to grab everyone’s attention… The retailer’s new smart move is the appointment of the beautiful songstress Lana Del Rey for their latest Fall 2012 Ad Campaign inspired by L.A. Lensed by Inez van Lamsweerde and Vinoodh Matadi, Lana flaunts her amazing body into H&M’s gorge sweaters, coats and knits that ooze her signature vintage flair.

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign

Lana Del Ray for H&M Fall 2012 Ad Campaign