French fashion house Balmain confirmed their plans to launch a new, low-priced diffusion line, named Pierre Balmain. The line will contain knitwear, denim and tailoring for man and women at very affordable prices.
When asked about the line by WWD, Balmain’s chairman Alain Hivelin said: “We see Pierre Balmain as a new and distinct brand that is inspired by the successes and history of a great house, but offers a look and product that respond to the needs and desires of today’s marketplace,”
“Our goal is to position Pierre Balmain as a new global brand that will be established in all the key international markets”
The line will be available from December 2011
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