Marni follows in the footsteps of the likes of Karl Lagerfeld, Lanvin and Versace, and it’s it the new big name in the fashion industry that collaborates with the famous Swedish retailer H&M. The famous Italian fashion house has announced the collaboration a few days ago, revealing that they’ve already created the high street brand’s Spring/Summer 2012 collection. Designed for both men and women, the line features Marni’s funky prints and embodies the label’s playful spirit.
When asked to describe the collection, Marni’s creative director Consuelo Castiglioni said: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”
H&M are very excited about the new collaboration, for which the company’s creative advisor Margareta van den Bosch would say “We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring.”
The line is expected to hit the shelves on March 8th,2012 in 260 H&M stores worldwide, and we can’t wait to see it.
Marni for H&M