They’ve been first produced in 1964, as a tennis shoe dedicated to French tennis player Robert Haillet, but they’ve got their name in the 70’s when Stan Smith, a famous American tennis player who began wearing the shoe in 1971, started to endorse it.
They were the first tennis shoes made of leather, and they’ve been very successful since the very beginning, however, they’ve reached the peak of their popularity back in the 90’s. More than 30 million pairs were sold over the past four decades, and besides the 3 years’ gap (since 2011 to 2014 when Adidas stopped producing Stan Smiths) they continued to be one of the most coveted shoes for the last few seasons. Now they not only have an iconic status, but they are also seen as a fashion sneaker, which besides the tennis court, it proudly strolls the streets of the major fashion capitals.
The latest version of Stan Smiths was inspired by Copenhagen, when Danish textile manufacturer Kvadrat has teamed up with adidas Originals for creating a new and unique Stan Smith. This Stan Smith is “dressed” in Kvadrat’s contemporary plaid fabric in three unique colorways of Navy, Pink and Black, and it looks fresh, minimal and contemporary.